Figopara helps you turn your outstanding receivables into cash before their due dates and optimize your cash flows.
No need to wait until the due dates of your invoices
ABOUT
Figopara is a financial technology company that helps you get instant cash for your outstanding receivables. Figopara aims to provide financing solutions to companies that use e-invoices or cheques across all sectors.
We worked with Figopara to redesign their new brand’s color scheme and corporate website, along with a design system and component library. The new design and messaging have been tested with target users.
Responsive website design, Visual Design, Content writing, Usability Testing, Design system, Component Library
IMPACT
CHALLENGES AND GOALS
Define brand colors
Rethink a new slogan
Clarify value proposition
Simplify product offerings
Design a trustworthy, clean and beautiful website
TIMELINE
RESEARCH OUTCOMES
User Problems and Needs
01
Users thought the new copy for who Figopara is and the value propositions were clear and compelling.
02
Reference companies and bank logos provided the most trust for users.
03
Users were most curious about interest rates and Figopara’s commission.
04
After reading the information on the website, users wanted to speak to a real human before deciding to apply.
05
Users talked about needing to get referrals for Figopara from friends and from their bank associates before deciding to apply
06
Some users liked legibility on the dark theme, some liked the light theme.
INFORMATION ARCHITECTURE
VISUAL DESIGN DIRECTION
Explorations
STYLE GUIDE
1. Typography
STYLE GUIDE
2. Color Palette
STYLE GUIDE
3. Components
FINAL DESIGNS
“Figopara is one of Turkey's leading fintech companies, with $11M in Series A funding. We worked with Studio Pinto to design our website, onboarding flow, responsive web platform, and mobile product. The team is highly professional and talented, and they are excellent collaborators and communicators. The final deliverables exceeded our expectations and had a big impact on our business.”
Koray Gültekin Bahar | Co-Founder and CEO at Figopara, Angel Investor